Tag: ASOS

Future of Online Retail?

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With University ball season a week away a majority of student ticket holders will be surfing multiple online retail channels in efforts of finding the perfect outfit. With stress levels on the rise many will gamble money and delivery times on a dress that has a high probability of not fitting.

However you can finally breathe a sigh of relief and remove that measuring tape from around your wast due to the potential redesigning and transformation of a leading online retail store creating a new never before seen shopping journey.

ASOS has grown to become a leading online retail brand for the 20-something fashion-conscious consumer. Their success has been in part due to having the ability to sell on-trend fast fashion and lifestyle products at affordable prices. As well adapting to eCommerce platforms built around the likes of Instagram, an example being their #AsSeenOnMe campaign embedded into the heart of the ASOS website.

Screen Shot 2017-04-09 at 5.43.22 pm
Source: ASOS

However an RMIT Master of Marketing student has come up with further tweaks to challenge the current ASOS customer experience. From surveying existing consumers and monitoring social media platforms a percentage customer experience passivity stemmed from the brand being solely online based. From issues evolving around sizing, fit, personalisation, quality and timing within the purchasing sequence, the focus turned to how ASOS could make immediate improvements.

asos-womens-sizing-chart
Source: ASOS women’s product measurements

Proposed improvements:

  1. The monitoring and tracking of delivery items to be embedded within the website and app.
  2. The implementation of body scanning technology created through augmented reality and UX design elements allowing for consumers to trial producing prior to purchase.
  3. Offer consumers personalised style recommendations based on data collected.
  4. Building consumer engagement and maintaining an on-going conversation with the brand through a growing social media community (#AsSeenOnMe).

Further allowing the millennial consumer to bridge the gap between online and offline retail.

So what are you thoughts? Would you be happy to use this body scanning technology when online shopping or are you happy to stay with the traditional tape measure?